Fran Roberts – Studios General Manager, KnowBe4

Twenty years across studios, agencies and global production environments, sitting through more fire drills and real fires than I can count, has taught me this: it’s never luck. It’s rehearsal.

Most disruptions aren’t dramatic. They’re a ransomware attack on a Friday afternoon, a key system going down mid-quarter, a vendor failing at the worst possible moment. Nobody sees those coming. You either drill for them, or you don’t.