Let’s begin by looking at what culture is and why it matters. Culture is tacit and elusive in its very nature. It is often unspoken, based on behaviours, hidden in the thoughts and minds of people. We often see it embedded in the organisation’s framework: in its vision, mission and values, which can also describe the attitudes it has towards various things. Such as, does it value innovation over tradition? Does it focus on people or processes? Does it embrace change? Or, will it fight it every step of the way?